Marketing communications
For the past decade, I have helped businesses in the media, marketing and advertising industries to promote themselves.
Prior to crossing over to the dark side of PR, I was an editor and reporter for marketing trade publications. This gave me knowledge and relationships with the reporters that matter to your business. I know what sort of stories they are looking for and can help build your profile within the industry through a combination of thought leadership pieces and news releases and securing speaking opportunities.
Services
Writing & editing
Press releases, blog pieces, website copy and opinion pieces are all within scope. I can also craft a mean conference speaking session pitch.
One-off press releases
Need a press release that gets to the point and gets picked up? You’ve come to the right place. Whether it’s a launch, partnership, hire or update, I can quickly turn your news into a clear, well-structured release that’s media-ready.
Ghost-written opinion pieces
My specialty is ghost-written opinion pieces that sound like you wrote them. With more than a decade of experience ghostwriting for CEOs and C-suite executives, I have a tried and true system to take your thoughts and opinions and craft them into a publishable thought piece.
Talking to the media
The trade press is a highly competitive space. I can liaise with the media on your behalf. I know what they are looking for and how to get you published in trade rags.
Consultation
I can share my knowledge of the industry landscape to shape a go-to-market strategy for agencies and start-ups in the marketing space.
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![Olympics]()
The lessons for Aussie retailers as they look to Brisbane 2032
I helped Simon Porter at Hatched to shape this piece for a monthly column I secured him in Inside Retail magazine.
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![Brand purpose Claire Gallagher]()
When it comes to purpose, is your brand walking the walk or simply talking the talk?
I worked with Claire Gallagher at Principals to hone this article before placing it in Mumbrella.
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![Ben Willee Spinach]()
What do pending privacy changes and the death of cookies mean for the relationship between media and creative?
As part of my eight year relationship with Spinach, I helped Ben Willee to shape this piece before placing it with AdNews.
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![Richard Taylor]()
Privacy reform safe bets: Stop using third party data; audit your tags, review your tech stack, deal with dark data... by next Christmas
I work with tech consultancy Digital Balance and assisted Richard Taylor to polish then place this piece in marketing trade journal Mi3.
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![Time Lele & Tiffany Simon from Keep Left]()
National PR and creative agency Keep Left appoints Tiffany Simon as client partner
I worked with Melbourne PR and creative agency Keep Left on the press release to announce the appointment of a new executive. The release was picked up by Mediaweek, Mumbrella, AdNews, B&T and Mi3.
